Hashtracking
What it is: “Everywhere you look, Hashtags are being used to curate content, build community and amplify campaigns. It's a way to sort, classify and call attention to what you're saying. Hashtags empower your messages, making them part of a global multi-platform conversation.
Understanding hashtags and hashtag trends associated with your brand can help you connect & engage with your audience, quantify the impact of your marketing efforts, and identify important influencers.”